Working with Award-Winning Attraction Kynren – The Storied Lands
Colour Heroes and Our Work with Award-Winning Attraction Kynren – The Storied Lands
We're incredibly proud to have worked with some of the UK's most ambitious visitor attractions, and it's always exciting to see our clients receive recognition for their vision, creativity, and commitment to delivering outstanding visitor experiences.
That's why we were delighted to see Kynren – The Storied Lands named a Top New European Attraction at the 2026 Parksmania Awards, placing the County Durham attraction alongside some of Europe's most celebrated destinations. Kynren – The Storied Lands has also been named the UK's Best Tourism Project by the British Guild of Travel Writers. The attraction has also received recognition from the Park World Excellence Awards, further highlighting its impact on the visitor attraction industry.
TL;DR
Colour Heroes worked with Kynren – The Storied Lands to create a bespoke illustrated visitor map that helped bring the attraction's immersive storytelling to life. Following Kynren's recognition as a Top New European Attraction and its acclaim within the visitor attraction industry, we're proud to celebrate our collaboration with a destination that is setting new standards for tourism, entertainment, and visitor engagement.
Bringing Stories to Life through Illustration
At Colour Heroes, we had the pleasure of working with Kynren on the creation of an illustrated visitor map for Kynren – The Storied Lands, helping guests navigate an attraction unlike any other in the UK.
The Storied Lands combines live-action performances, immersive experiences, mythology, history, folklore, and spectacular storytelling to create a truly memorable day out. From the very beginning, it was clear that this was a project driven by imagination, creativity, and attention to detail, values that closely align with our own approach to illustration and design.
Our challenge was to create a map that was both practical and engaging, helping visitors find their way around the expansive site while capturing the magic and excitement of the experience itself.
More than Just a Map
Visitor maps play an important role in attraction design. They help guests orient themselves, plan their journey, and make the most of their visit.
For Kynren, the map needed to do more than simply show locations. It had to reflect the rich storytelling and immersive nature of the attraction, giving visitors an immediate sense of adventure before they even stepped into the experience.
Through bespoke illustration, carefully considered layouts, and a strong visual narrative, we produced a map that became an extension of the wider visitor experience.
Supporting World-Class Visitor Experiences
The recent awards recognition is a testament to the remarkable vision and dedication of the Kynren team. Being named a Top New European Attraction places The Storied Lands alongside well-known European destinations and underlines the quality of the experience they have created.
As creative collaborators, it's incredibly rewarding to contribute to projects that capture the imagination of visitors and help tell stories in engaging and accessible ways.
Whether it's an illustrated map, exhibition graphics, educational resources, or bespoke character design, we understand how visual communication can enhance visitor engagement and create memorable experiences.
Why Illustration Matters in Tourism and Attractions
Award-winning attractions are built from hundreds of carefully crafted details working together to create a seamless visitor journey.
Illustration can play a significant role in that journey by:
Enhancing wayfinding and navigation
Supporting storytelling and interpretation
Creating memorable branded experiences
Engaging families and younger audiences
Encouraging exploration and discovery
Making complex spaces easier to understand
For attractions such as Kynren, where storytelling sits at the heart of the experience, these visual touchpoints help deepen visitor engagement and strengthen the overall brand experience.
Congratulations to the Kynren Team
We're thrilled to see Kynren receiving the recognition it deserves and are proud to have played a small part in the story of Kynren – The Storied Lands. The success of the attraction demonstrates what's possible when creative vision, visitor experience design, and compelling storytelling come together.
Congratulations to everyone involved, and the team at Colour Heroes look forward to seeing what exciting chapters come next for this award-winning destination!